to target very specific professional profiles, thereby increasing the chances of generating quality leads. Demonstrate return on investment for LinkedIn Ads campaigns . Lead generation form ads allow you to track multiple metrics, such as cost per clipping path service provider lead, form submission rate, and number of leads by specific business segments. All this data will help us calculate the ROI of the campaigns and optimize them to improve our lead generation. Access leads and manage them with ease . You can download the generated leads from Campaign Manager or integrate them into your CRM or marketing automation tool to continue working with them.
How lead generation works with LinkedIn Ads LinkedIn Ads how to take advantage of native lead generation forms Create a content offer that serves as a "lead magnet" , for example, e books, guides, templates, registrations for a webinar... To achieve the best results, the offer must be adapted to the interests of your buyer persona as much as possible. Add a call to action to your ad encouraging the user to fill out the form to take advantage of your offer and configure the form. LinkedIn recommends including 3-4 fields as a minimum and 12 as a maximum.
When users click on your ad, they 'll see a form automatically filled in with their professional information (user and company name, job title, industry, length of service, etc.). Just by clicking on the form, the user can send it to access the offer, without having to write their data. The user will go directly to the thank you page , where they can download the content, register for your event, or other similar actions. Once your campaign is up and running, you 'll be able to access your leads by downloading them directly from Campaign Manager or by sending them to your CRM or marketing automation tool of choice.