E-commerce apps are applications that are frequently used on a daily basis. Every update and revision of them is not only to expand business and meet user needs, but also to lead and follow consumer trends.
Recently, many pages of Taobao App have undergone major changes. On the basis of analyzing the revision of Taobao, through the analysis of several key pages, the product design of Taobao, JD.com, and Suning.com is compared with the three comprehensive e-commerce platforms. This article can give everyone a deeper understanding of the product design of e-commerce apps.
1. Taobao revision
Taobao has undergone a revision a while ago, and this revision has been carried out step by step, and more A/B tests have been done.
1. Major revision page
The above picture shows several major revision pages of Taobao. From a visual point of view, it is obvious that the cards with large rounded corners and lines are removed, and the overall style is unified and lightweight. The large rounded card follows the style of iOS11 (especially prominent in the App Store), the card makes the information more focused and has a stronger sense of modularity; the rounded card itself also adds more details than the original card style; the large rounded card has a high affinity and is more Lively, but also in line with the positioning of Taobao crowd.
The picture above is a page with 5 tabs. This time, the color of the head is unified, the brand is emphasized, and the unity has also been improved.
The following is a redesign analysis from the perspective of a single page.
2. Personal home page
△ The old layout is a screenshot of New Year's Eve, and the color will not be discussed first
Comparing the old and new versions, it can be seen that the priority of 88 members and coupon packages has been improved, and the member information is more concentrated and prominent. This also confirms the popularity of the membership mechanism in the past two years. Consolidating old users can bring more value when the cost and difficulty of pulling new ones are getting higher and higher.
The new version of the card style is very prominent, removing most of the lines, and using block surfaces instead of lines to express the hierarchical relationship.