"The hometown that I wanted to escape from when I was a student has become a luxury far away."
Since 2018, Hong Ling, who grew up under the snowy mountains in Huocheng County, Ili, has recorded the scenery and stories of his hometown on Douyin. "Snow straight to the point, open the window and see the snow, the fields are full of lavender, and the mountains are full of wild apricot Number List flowers" is the beautiful scene he presented in the video.
Hong Ling's videos about the poetic countryside have attracted more than 400,000 fans. "Lavender is grown in the village. This is the harvest season, family and neighbors are busy day and night, and machine harvesting will damage many main branches, most of which are harvested manually. Life does not treat hard-working people badly, and the dark smiling face is the testimony. The sickle is flying among the flowers. , cut off the flowers and branches, and everything in the village is beautiful."
The general trend and the working and living conditions of ordinary people are changing. Internet users who are immersed in hot searches are also beginning to rethink the value of "poetry and distance". The popularity of healing content is quietly rising. The WeChat index shows that from July 2021 to July 2022, the keyword "healing system" showed a spiral upward trend, reaching its peak in April this year.
From July 16, 2021 to July 15, 2022, the WeChat index changes of the keyword "healing department"
1. From the Internet of Information to the Internet of Emotions
If a definition is to be made, the content of the "healing system" needs to be able to soothe people's hearts, promote the recovery of physical and mental functions, and give people the ability to act before.
The opposite of healing content is emotional anesthesia and cathartic content. For example, ugly-style funny, snarky and abusive comments, and increasingly serious adult action videos, etc.
These short and dense "top" content are similar to addictive painkillers. Regarding painkillers, let’s take a look back at the century-old scandal of the Sackler family. Purdue Pharmaceuticals, controlled by the family, once launched a marketing campaign in the United States in the name of "fighting pain", using "sustained release technology" to persuade regulators to package OxyContin, which contains highly addictive ingredients, as a potent And cheap painkillers — which eventually led to the U.S. opioid crisis that killed more than 500,000 people.