After surpassing 300 million monthly active users, Douyin further participates in the daily life of urban residents. Some netizens travel all over the country with their fingers on Douyin, and some netizens go to the local area for in-depth experience because of the beautiful records on Douyin. Douyin encourages KOL and UGC users to use regional tags to display content. For KOLs, it provides regional brands with space for cooperation on the basis of enriching their personalities and getting closer to fans. For users, regional content also provides platform users with more consumption dimensions and transmits more information.
The characteristic labels of the splendid and arrogant bowls of wine, 8D magical wonders, and comfortable life solutions have made Xi'an, Chongqing, and Chengdu very popular respectively. If you look at the number of videos generated by a single Fax List city and the increase in actual tourist income, it can be completely regarded as such. Call it the "popular city". During the May Day period this year, Xi'an's total tourism revenue was 4.5 billion yuan, an increase of 139%, ranking third among the "Top Ten Domestic Tourist Destinations". During the Dragon Boat Festival holiday this year, the Hongyadong Scenic Spot in Chongqing received 173,500 tourists, a year-on-year increase of 143.3%.
To promote the development of local tourism, the cooperation intention of the government is indispensable. In April this year, Xi'an Tourism Development Committee and Dourine reached a cooperation to carry out comprehensive packaging and promotion of Xi'an through cultural city boosts, customized city theme challenges, in-depth experience of Douyin masters, and Douyin version of city short films. Cultural tourism resources, now more than 70 municipal government agencies in Xi'an have opened official Douyin accounts.