Do meta descriptions still matter in SEO? Yes. But maybe not for the reasons Banner Design you initially think. Since you always need meta descriptions, there are some best practices you should follow when creating them. We can definitely say that meta descriptions are not a crucial factor in ranking your content in Google, but if Bing is a goal for you, they support it and give it more Banner Design weight. Either way, we all know that SEO isn't just about rankings. Search engine optimization is also about: Authority of establishment. Attract eyeballs. Engage with a target audience through keyword-rich content. Induce action by researchers. Meta descriptions are still very important because they make up and/or contribute to a significant portion of the content displayed in search engine results.
When you look at a search result, what do Banner Design you see? A URL, blue clickable page title, and text snippet (sometimes the meta description you created), which hopefully provides an explanation of what you'll see if/when you click. Search Engine Journal meta description Meta descriptions are always an opportunity for site owners to “promote” a page and/or incorporate a call to action directly into search results. Advertising Continue reading below A meta description can Banner Design include a call to action "Click to learn more / read / discover more!" or "Click to buy now!" If you run a local business website, you can ask your users to "Call today at xxx-xxx-xxxx…" This can be a particularly effective strategy as the number of mobile searches continues to rise. If someone searching for a phone sees a list of search results and yours is the only one that includes a number they can call quickly Banner Design without having to search any further, you've naturally increased your chances of receiving the call.
According to a recent study, Google chose to rewrite and replace meta descriptions over 70% of the time on results shown on mobile devices and a slightly lower percentage on desktop. However, these content snippets generated by site owners, by Google's own admission, Banner Design are a great way to provide a summary of what a webpage is about. Advertising Continue reading below And then Google can and will decide what it wants to do with that information. 30% of the time they will use what you have created, so it makes sense to create the best meta descriptions possible. Mistake 1: Meta descriptions that are too long There isn't much room for a search result, especially Banner Design on a mobile device. The general rule for maximum meta description length is 160 characters for desktop and 120 for mobile. Desktop meta description example Example of meta description with CTA