To make the bot crawl your content faster, define your headers logically using h-tags. Here you need to make sure to structure the tags in chronological order. This means using the h1 tag for the main title and h2, h3, etc. for your subtitles. Advertising Continue reading below Many CMSs and web designers often use h tags to format their page header sizes because it's easier. This may disrupt the Google crawler while crawling. You should use CSS to specify font sizes independent of content. 3. Avoid forcing the robot to take detours Orphan pages and 404 errors unnecessarily stress the crawl budget. Each time the Google crawler encounters an error page , it cannot follow any other links and therefore has to go back and start over from a different point.
Browsers or crawlers are often unable fax list to find a URL after website operators remove products from their online store or after changes are made to URLs. In such cases, the server returns a 404 (not found) error code. However, a high number of such errors consumes a large portion of the bot's crawl budget. Webmasters should ensure that they regularly fix these errors (see also 5 – Monitoring). Orphan pages are pages that do not have internal inbound links but may have external links. The crawler cannot crawl these pages or is suddenly forced to stop crawling. Similar to 404 errors, you should also try to avoid orphan pages. These pages are often the result of web design errors or if the syntax of internal links is no longer correct.
Advertising Continue reading below 4. Avoid Duplicate Content According to Google, duplicate content is not a . However, this should not be taken to mean that duplicate content should remain on websites. If SEOs or webmasters don't do anything about it, the search engine decides what content to index and which URLs to ignore based on the high similarity. Monitor and control how Google handles this content using these three metrics: 301 redirects: duplicate co