Having a mobile website in itself sets an SMB apart from nearly half of its competitors. The Local Search Association (LSA) released a report commissioned by BuzzBoard titled "Mobile: Ready - or Not?" in January 2016. BuzzBoard's study found that 47.3% of SMBs don't have Shadow Making mobile-ready sites. The report also notes another 2015 study by RBC Capital Markets that reflects an even lower adoption rate – it found that 67% of SMB sites are not mobile-ready. Those Shadow Making with mobile websites should double the audience of those without mobile sites. According to comScore's Global Mobile Report, nearly half of all traffic to the top 100 digital media properties is mobile-only.
Nonetheless, Google offers a PageSpeed Insight tool to measure website performance and provide tips for improving low-scoring areas. The illustration below is an analysis by this Google PageSpeed tool of a website that scored poorly. It provides both recommended and suggested fixes that would help speed up the site. Example of Google PageSpeed Insights Source: Google PageSpeed Insight Tool 4. Launching new, faster Shadow Making mobile webpage formats Google is competing to keep users on the mobile web as they spend more Shadow Making and more time on apps. Platforms such as Facebook and Snapchat are developing new ways to consume content within their apps and providing a sleek user experience to take the user away from the web.
Sports search topic on Chrome. In the second video, I click links to web pages from the Sports Bsearch topic using classic Google mobile search on Chrome. It's clear that AMP articles loaded much faster and smoother, usually within a second or two, even with video. Regular mobile web pages Shadow Making took much longer and I felt a little more jerkiness while waiting for images or video to load. The user experience is day and night, as you can see for yourself. 5. Local businesses must also adapt Much of the initial Shadow Making push for near-instantaneous page loads like AMP is being tested by big publishers. However, it is easy to predict that the formats offered by Google and Facebook will be quickly adopted by national brands and will become the consumer standard. Unfortunately, once consumers experience the speed of these new formats,