O many emails, then they may unsubscribe or, even worse, mute or mark your emails as spam. Subscribers don't have uniform reactions so, in reality, the perfect email frequency doesn't exist. How many emails do customers want? There is a big caveat here. What customers say here may not reflect actual results of sending more emails. According to phrasee ceo parry malm:if you ask a consumer if they're getting too many emails, they'll almost always say yes. But the statistics do not match the perception. Do you ask customers how often you should show them your tv ads? Nope. Email is a push channel and consumers will always underestimate how often they respond best. Marketing sherpa statistics show customer preferences regarding email frequency.
As we can see, weekly or less frequently is the preferred choice for the vast majority. Very few want daily emails. M-sherpa-email-frequency how often do company mailing list companies send emails? According to the dma customer email report, most companies send up to 5 emails per month. Very few exceed 8. Dma-email-frequency one company that sends more is gap. I noticed this recently in my own inbox. I received at least one email a day this month. There are only a limited number of clothes I can buy from the gap sale in a month, so the majority of these emails will be ignored.
I love gap so I won't unsubscribe, but I would if other retailers sent as many. Gap-email by the way, there are so many sales and messages using urgency here that gap is in danger of losing credibility. What you need to find is a balance between too few and too many emails, as both carry risks. Sending too few emails: the risks this can have a negative effect in several ways:missed opportunities to sell. More emails can mean more money. It's important not to be too shy here. Reduced visibility in the recipient's inbox . Even if your emails aren't opened, there's a brand element to how you look in people's inboxes. You express your brand in the mind of the customer. Risk to the sender's reputation. Inconsistent or infrequent sending can raise alarm bells with esps. Subscribers will forget you. Most people sign up for a reason and, at least at