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Robiul Islam
Jun 23, 2022
In Beauty Forum
While brevity is important, it stands to reason Banner Design that you should always make the most of the space allotted to summarize and promote your content. Chances are that search engines will consider short meta descriptions to be lacking in substance and therefore quality. This can both potentially hurt your ability to rank the page and most certainly replace the description with content chosen by Google. With only 160 characters or less to play and a call to action to incorporate, there really shouldn't be any reason for that to happen. Error 3: Meta description is incompatible Banner Design with page content Meta descriptions are meant to summarize the page they are associated with. Advertising Continue reading below Yet there are many instances, whether due to laziness or a lack of attention to detail, where they don't accurately reflect what's on the page. In this case, not only will your meta description not be used by the search engine, but it can also hurt your chances of having your content properly indexed and ranked. Mistake 4: A lack of relevant keywords Think Banner Design of the meta description as a place to expand on your web page title. If you had the option of writing a longer title (which is even more restrictive than the per-character meta description), what keywords would you use? Be sure to incorporate enough relevant, topically related keywords to signal to search engines and your Banner Design target audience that the description truly matches the content of the page it describes. Google will sometimes highlight keywords it deems particularly relevant, which only increases your chances of getting your content noticed and engaged in the SERPs. Advertising Continue reading below Error 5: Duplicate description Duplicate meta descriptions appearing on multiple website pages are usually Banner Design the result of website owner laziness or corner cutting. We all know that duplicate content is frowned upon by search engines and this is also true when it comes to descriptions. Each page should have its own unique and engaging description, otherwise search engine crawlers may very well pass it and the content it describes. Sometimes meta descriptions are automatically generated by Banner Design a CMS or plugin and then ignored or skipped. However, many plugins also make recommendations to fix them. If this all sounds familiar, take some time to review and optimize based on these suggestions. Mistake 6: Keyword stuffing Stuffing the same or very similar keywords into the content of the webpage is an understood SEO no-no and the same goes for meta descriptions. It's a good idea to Banner Design incorporate a main keyword or phrase into your page description to ensure consistency with your page title and possibly your URL (which Google will often highlight in search results). Advertising Continue reading below But this is not advised and will be obvious if you have multiple variations of the same keyword crammed into a 160 character phrase. This will likely have the same rank debilitating effect as unaligned or duplicate descriptions.
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Robiul Islam
Jun 23, 2022
In Beauty Forum
Do meta descriptions still matter in SEO? Yes. But maybe not for the reasons Banner Design you initially think. Since you always need meta descriptions, there are some best practices you should follow when creating them. We can definitely say that meta descriptions are not a crucial factor in ranking your content in Google, but if Bing is a goal for you, they support it and give it more Banner Design weight. Either way, we all know that SEO isn't just about rankings. Search engine optimization is also about: Authority of establishment. Attract eyeballs. Engage with a target audience through keyword-rich content. Induce action by researchers. Meta descriptions are still very important because they make up and/or contribute to a significant portion of the content displayed in search engine results. When you look at a search result, what do Banner Design you see? A URL, blue clickable page title, and text snippet (sometimes the meta description you created), which hopefully provides an explanation of what you'll see if/when you click. Search Engine Journal meta description Meta descriptions are always an opportunity for site owners to “promote” a page and/or incorporate a call to action directly into search results. Advertising Continue reading below A meta description can Banner Design include a call to action "Click to learn more / read / discover more!" or "Click to buy now!" If you run a local business website, you can ask your users to "Call today at xxx-xxx-xxxx…" This can be a particularly effective strategy as the number of mobile searches continues to rise. If someone searching for a phone sees a list of search results and yours is the only one that includes a number they can call quickly Banner Design without having to search any further, you've naturally increased your chances of receiving the call. According to a recent study, Google chose to rewrite and replace meta descriptions over 70% of the time on results shown on mobile devices and a slightly lower percentage on desktop. However, these content snippets generated by site owners, by Google's own admission, Banner Design are a great way to provide a summary of what a webpage is about. Advertising Continue reading below And then Google can and will decide what it wants to do with that information. 30% of the time they will use what you have created, so it makes sense to create the best meta descriptions possible. Mistake 1: Meta descriptions that are too long There isn't much room for a search result, especially Banner Design on a mobile device. The general rule for maximum meta description length is 160 characters for desktop and 120 for mobile. Desktop meta description example Example of meta description with CTA
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Robiul Islam
Jun 23, 2022
In Beauty Forum
There are dozens of tools online that can help Banner Design you compress your images. You can also turn your GIF into an APNG file to retain more colors for better file size. Using better settings when saving GIFs in Photoshop can also save site speed. You can also convert your GIF to HTML5 video. The web.dev site has a complete guide on converting GIFs to Banner Design HTML5 videos. You can convert GIFs to MP4 videos and then configure them into web videos; making sure they loop, play automatically, and are silent (like GIFs). Using video also allows for better accessibility – WCAG guidelines on “Pause, Stop, Hide” require users to have some level of control over moving images. This is easier to achieve with video than with GIF. Sounds simple, but GIF-Go-Getters beware Let's go back to how Googlebot crawls a website for a minute. Advertising Continue reading below Keep in mind that if there are too many dynamic content forms on a website, the site could run much slower than a site without those content forms. In other words, if a site was made up of thousands of GIFs, it has the potential to Banner Design have a slow loading time, regardless of how they are presented with metadata or otherwise. Slow page loading can hurt a website's search Banner Design engine rankings. Website owners and operators must balance the competing interests of users and search engines to reduce page load times while providing a more entertaining and dynamic presentation Banner Design of page content. While page load time can be affected by a number of on-site factors, the most common solution to the GIF content conundrum is for developers to downsize images. There are several ways to reduce the size of images on a website, depending on how the site is constructed. GZIP compression A technique to compress or deflate images by up to 70% without compromising Banner Design image quality. Advertising Continue reading below This technique must be implemented by your host on its servers. You can use this test to see if your site has been “GZipped” by your host. Image optimization Desktop programs like Photoshop and web programs like Smush.it can help reduce image size by using the “Save for Web” feature. Image quality will decrease along with the image and therefore developers need to find a balance between image size and quality. Developers who rely on HTML to reduce image size (i.e. WordPress blogs) don't create more server space. On the contrary, a web browser should always load the original Banner Design image size before reloading and resizing the image to the height and width you assigned it. Either way, you're already doing your site and the search engines a favor by going with a GIF format over other larger image formats. Accessible GIF issues Accessibility is a hot issue, and it intersects Banner Design with SEO: good SEO practices tend to favor accessibility, and vice versa. Advertising Continue reading below WCAG compliance is important to ensure that users can comfortably access your site. The WCAG guidelines state: "Moving, Blinking, Scrolling For any moving, flashing, or scrolling information that (1) starts automatically, (2) lasts longer than five seconds, and (3) is presented alongside other content, there is a mechanism for the user to highlight pause, stop or hide unless the movement, blinking or scrolling is part of an activity where it is essential; and Automatic update For any automatically updated information that (1) starts automatically and (2) is presented alongside other content, there is a mechanism for the user to pause…”
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Robiul Islam

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