Facebook is one of the fastest growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the past 18 months. If you're one of the 2 million advertisers who decided to start advertising on Facebook in the past 2 years, you may have found that it can be easy to get overwhelmed by the new platform. Facebook has nearly countless ad targeting options to explore, and performance differs for each customer. Just like Google Ads (formerly Google AdWords), performance can differ from industry to industry on Facebook, so what numbers should you be looking to beat in your industry? You'll find averages on these Facebook metrics for eighteen industries: Apparel, Automotive, cell phone number list B2B, Beauty, Consumer Services, Education, Employment & Skills Training, Finance & Insurance, Fitness, Home Improvement, Healthcare. , industrial services, legal, real estate, retail, technology and travel and hospitality. Let's dig! Facebook average click-through rate Legal advertisers may struggle with low SERP click-through rates, but they are blessed with the highest CTRs on Facebook (1.61%). No doubt, it can be difficult to impress the potential client looking for a lawyer when your ad is one of seven ads on the SERP, but the offer and call to action of a lawyer certainly stand out more when he is alone than that of a prospect. social food. Other advertisers with high CTRs are in retail (1.59%), apparel (1.24%), beauty (1.16%) and fitness (1.01%). %). It's no surprise that these industries often feature high-quality models and images in their ads, and these ads work especially well on highly visual platforms like Facebook and Instagram. You have to be smart enough to distract potential job seekers from their social feeds, and employment and training services can have relatively low CTRs on Facebook (0.47%). Facebook and Instagram may not be the network for job seekers, but LinkedIn may hold promise for these advertisers!

What tactics, strategies, and techniques can you use to generate more leads for your business? A study by Citizen Relations Canada found that 68% of Canadian millennials purchased because of a “fear of missing out” (FOMO) marketing approach. And 45% couldn't go more than 12 hours without checking their favorite social media platforms. Either way, FOMO is really powerful. The same goes for urgency, scarcity, exclusivity, surprise, and social proof. Never warn your visitors that you will protect them from "spam" Wait a minute what? Offering to protect your visitors from spam reduces your leads? It does. But not for the reason you think. Let's say you're an incredibly ethical marketer. Your audience always comes first. You'll never trick them into anything, even if you cell phone number list could make a clean getaway (and a sweet profit). You feel good about yourself. You were the knight in shining armor for your visitors. So you should get more leads, right? Michael Aagard ran the test you see in the image above. It found an 18% reduction in conversions when using, a “100% privacy – we will never spam you!” disclaimer. on their registration form. The word “spam” simply reminds prospects to receive spam. Even if the context was to reassure prospects they wouldn't be spammed, saying the word scared off 18% of them. So the evidence is conflicting but only a little. The general point remains clear: case studies persuade . But you need to create case studies the right way. So many business websites have mini 100-200 word case studies that follow the predictable (and boring) challenge/solution/results formula. It's not necessarily bad. But case studies that are actually read usually follow a more creative path. Zapier has a great article, with quotes from several expert case study authors, that shows you how to tell a compelling story that drives purchase action.

Messaging on the rise Over the phone number list past couple of years, as marketers have focused on building a presence on social media (primarily Facebook, Twitter, Pinterest, and Instagram), the phone number list total number of active monthly users of social media apps messaging (mainly WhatsApp, Facebook Messenger, WeChat and Kik) has surpassed these social networks. The phone number list growing popularity of messaging is creating an opportunity phone number list for businesses to connect with their customers like never before in a contextual, relevant, personal and conversational way. This is where chatbots come in. What is a chatbot? A chatbot is software that automates the phone number list task of talking with people, especially on the Internet. In the phone number list same way that software (Microsoft Word, Excel, etc.) lives on your laptop and apps (Instagram, Pokemon Go, etc.) live on your smartphone, chatbots live on messaging apps. For example, chatbots can live on Facebook Messenger, SMS, Kik or WeChat. The phone number list best way to understand what chatbots are is to see one in action. Let's take a look at the chatbot that KLM Royal Dutch Airlines recently introduced for Facebook Messenger. With the phone number list customer's permission, the KLM chatbot automatically “sends” the itinerary, boarding passes, check-in confirmation and delay notifications. It even connects the phone number list traveler to a human staff member if questions arise that the chatbot cannot answer. Chatbots combine the phone number list ease of texting with the intelligence of built-in software to perform an unlimited number of tasks, from automating subscription content (like weather and traffic updates) phone number list to personalizing communications (such as receipts, shipping notifications and automated live messages). These are just a few use cases. Chatbots open up new opportunities phone number list to engage your customers with content – ​​at scale. Risks, concerns, failures - and the need for policies For brand protection, legal compliance and competitive advantage in this new arena, companies must analyze and prioritize risk. Risks are best addressed with policies adopted by the phone number list organization to inform decisions made by marketers regarding online content and technologies. Policies enable organizations phone number list to achieve their long-term goals. In my (Kristina's) experience as a digital policy consultant, policies are most effective when posted in a central location that is widely accessible. You might not think you need chatbot policies. Neither did many early adopters. The phone number list lack of a full review of the risks associated with automated conversation has led to embarrassment in the business. For example, the separate New England Patriots and Microsoft chatbots tweeted racial slurs. Other miscalculations amounted to providing weird or pointless answers, as was the phone number list case with Poncho, Facebook's "weather chat" chatbot, which is notorious phone number list for giving weird answers to simple questions.