As you look forward to the new year, you're probably preparing to set new marketing budgets and develop new advertising strategies. As you sit down to employee contact list make those plans, make sure you don't forget an important part of your marketing strategy for the new year: in-store marketing. In-store marketing is not a brand new concept. But it's a tactic that's increasingly being adopted by retailers, healthcare systems, restaurants and other brick-and-mortar businesses. As more businesses adopt in-store marketing tactics, you can no longer sit back and wait for the right moment to employee contact list launch your own strategy. Don't let another year go by without adding in-store marketing elements to your business. Embrace in-store marketing and start planning now with the employee contact list tips for applying this marketing strategy to your business in the new year. Identify in-store marketing opportunities The first step to adopting in-store marketing is to identify the best opportunities for this tactic. Research ways in-store marketing can immediately benefit your business and define the main goals you want to achieve with this new tactic. When you know what you want to do, it will be easier to employee contact list identify what you need to do to achieve your goals. To start taking inventory of your business, look at what Balance Small Business calls the "four Cs." The four Cs are: attract attention, connect with buyers, convey information and close the employee contact list sale. Identify opportunities in these areas by asking yourself the following questions. How can you attract attention? What can you add to your business location that would compel customers to employee contact list pay attention to what you want to share with them? What do your customers want, need and like? How can you give them that in order to get their attention? How can you connect with buyers?