In the era of new media, media channels are intricate and user preferences are changing rapidly. The reality seems to have put forward higher text message service requirements for marketers. Market practitioners cannot be a lonely screw engaged in a certain professional and fixed work, but need to have the comprehensive quality of "one person is a team". Market practitioners need to travel upstream and downstream of communication, investigate the operation of each link, and form a complete communication map in their minds. To do user insight, to be able to match the media mix, to understand the product, to be able to operate, to read the communication data... The roles of marketers are becoming more and more text message service diverse and complex, and this is the future we have to face and adapt to. After all, only by breaking the boundaries can we see more new scenery. So, what roles does an excellent marketer need to play in order to cope with new challenges calmly? To sum up, marketers in the new media era should have the following "five-dimensional roles". First-Dimensional Role: Writer Copywriting is a basic function that marketing practitioners cannot avoid. It is not easy to have a smooth and logical written expression ability, whether it is a slogan, a PR draft, a product detail page, or an event planning case. Even a text message service report PPT requires marketers to have the ability to write with ease. Writing skills require deliberate practice, a task not everyone who understands Chinese can accomplish. As written in the book "Basic Skills of Copywriting": Like woodworking, copywriting is a technical job, but it is more than technology. The difference between a "craftsman" and a "merchant" is that a craftsman has exquisite craftsmanship and can produce valuable works, while a businessman has creativity and insight, making valuable works have commercial value at the same time.